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"Be obsessed with your customers, not markets.
A market never paid a
bill."
- Tom Peters
Webalytix is a data planning and
customer insight consultancy, helping businesses develop and
execute insight-led data strategy across
online and offline marketing channels. Webalytix take a
holistic approach to this process by integrating the key
elements of data planning and high end
customer insight
solutions with expert strategic advice and
change management
.
Data
Planning
 List Rental (postal, email &
SMS)
Data Enrichment
Multi-agency Data Evaluation &
Amalgamation
Data Hygiene &
Suppressions
Campaign Planning &
Execution
Customer Insight
Post Campaign Analysis – Response analysis and targeting
optimisation
Profiling & Targeting – Profile your customers / target group to
understand who your best customers are and how to acquire more
like them
Customer
Segmentation – Segment your customer base
across a range of characteristics and behaviour, then profile
each segment to derive specific treatments and targeting
insight
Bespoke Modelling & Scorecard
Development – Predict any
outcome of interest to help focus your marketing and customer
management efforts in the right areas of your customer or
prospect base
Customer Journey Analysis – Understand your customer journey
and how they go through your business funnels ie what they do
and when, as well as key drivers of their observed
behaviour
Customer Profitability
& Lifetime Value (LTV) Modelling – Predict the
expected profitability of a customer or prospect over the
long term across multiple channels and product
holdings
Webalytix use powerful analytical methods to derive insight
and intelligence from customer data. Using our strategic advisory capabilities, we
transform these insights into a deep understanding of the
impact of customer behaviour on key profit
drivers. This is followed by a change programme
to push these insights out to high impact business
areas, enabling clients to strategically plan and
optimise acquisition, retention, win back and product offers
as well as choice of channel, media, creative and message.
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