Posts by Bernice Bunting
Analytical Consultant
Webalytix is a leading data-driven insight, marketing and Customer Relationship Management (CRM) agency. We have established ourselves as market leaders in customer data analytics, having successfully grown and optimised our clients’ marketing and customer strategies. The strength of our brand lies in our talented teams and we are looking to grow. We are looking to…
Read MoreIrina – Use the Lockdown Lull to Spring Clean your Data
The lockdown has inspired a spring-cleaning trend, so now your house is in order, how about refreshing your data to ensure you get the most out of it? Are your customers feeling valued or could they do with some TLC too? Here are some tips to help you get started.
Read MoreIrina – Simpson’s Paradox and segmentation: why analysis is crucial
Simpson’s Paradox refers to a data phenomenon where a trend existing in groups reverses when the data is studied as a whole. When it comes to analytics, understanding this paradox is vital since it can completely alter any insights gained from the data itself. How does the relationship between Simpson’s Paradox and segmentation apply in business situations?
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