In 2017, customer relationship management software revenue reached £31 billion and became the world’s largest software market. In this blog we discuss the advantages of effective CRM tools including increased sales, sales productivity, sales conversion rates as well as improved levels of customer retention and satisfaction. Find out how your business can leverage the power of CRM software.

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Simpson’s Paradox refers to a data phenomenon where a trend existing in groups reverses when the data is studied as a whole. When it comes to analytics, understanding this paradox is vital since it can completely alter any insights gained from the data itself. How does the relationship between Simpson’s Paradox and segmentation apply in business situations?

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