Posts by Libby Plowman

The lockdown has inspired a spring-cleaning trend, so now your house is in order, how about refreshing your data to ensure you get the most out of it? Are your customers feeling valued or could they do with some TLC too? Here are some tips to help you get started.

Today, building a meaningful client base is more important than ever. When it comes to costs, acquiring new customers is five times more expensive than keeping existing ones. So how do you actually maintain lasting customer relationships? We’ve compiled some useful tips to help you grow and retain your hard-earned customers.

With GDPR coming into force in the next few weeks, individuals will have much more control over the way businesses use their personal data. Great news for users, but it does mean there’s less information available. Why is Geodemographic segmentation a good alternative to personal information (PII)?