Posts by Toby Saliba
CRM is the world’s largest software market, and grew even more under lockdown
In 2017, customer relationship management software revenue reached £31 billion and became the world’s largest software market. In this blog we discuss the advantages of effective CRM tools including increased sales, sales productivity, sales conversion rates as well as improved levels of customer retention and satisfaction. Find out how your business can leverage the power of CRM software.
Read MoreAutomating RFM segmentation and labour-intensive tasks
With the advancement of machine learning and artificial intelligence, automation is becoming more and more prevalent within the business world. However, there is still a big gap in our understanding of just how much can be automated. What is RFM and does your business need it?
Read MoreGoldilocks and the three steps to understanding machine learning
It’s a hot topic lately, but for many, machine learning is still a bit of a puzzle. This post looks at the key components, debugging and demystifying what is often seen as an overly technical concept, as well as offering some practical insights into how it all actually works.
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