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Use the Lockdown Lull to Spring Clean your Data

By Libby Plowman | May 21, 2020

The lockdown has inspired a spring-cleaning trend, so now your house is in order, how about refreshing your data to ensure you get the most out of it? Are your customers feeling valued or could they do with some TLC too? Here are some tips to help you get started.

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Automating RFM segmentation and labour-intensive tasks

By Toby Saliba | May 10, 2020

With the advancement of machine learning and artificial intelligence, automation is becoming more and more prevalent within the business world. However, there is still a big gap in our understanding of just how much can be automated. What is RFM and does your business need it?

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CRM Strategy: How to build and maintain customer relationships

By Libby Plowman | April 7, 2020

Today, building a meaningful client base is more important than ever. When it comes to costs, acquiring new customers is five times more expensive than keeping existing ones. So how do you actually maintain lasting customer relationships? We’ve compiled some useful tips to help you grow and retain your hard-earned customers.

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Goldilocks and machine learning

Goldilocks and the three steps to understanding machine learning

By Toby Saliba | March 15, 2020

It’s a hot topic lately, but for many, machine learning is still a bit of a puzzle. This post looks at the key components, debugging and demystifying what is often seen as an overly technical concept, as well as offering some practical insights into how it all actually works.

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Simpson’s Paradox and segmentation: why analysis is crucial

By Irina Obrazcova | February 10, 2020

Simpson’s Paradox refers to a data phenomenon where a trend existing in groups reverses when the data is studied as a whole. When it comes to analytics, understanding this paradox is vital since it can completely alter any insights gained from the data itself. How does the relationship between Simpson’s Paradox and segmentation apply in business situations?

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Emmy Awards 2018: can data predict Best Drama?

By Bernice Bunting | July 27, 2018

On July 12th, the Emmy Awards 2018 nominees for Outstanding Drama were announced, celebrating the year’s most binge-worthy TV. The nominations were as varied as ever. Topical analysts that we are, we thought we’d have a go at predicting the winners.

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world cup sticker album fever

The World Cup sticker album fever – our stick-tistical analysis of costs

By Bernice Bunting | June 14, 2018

The World Cup sticker album: a tradition that’s as culturally significant as the tournament itself. It’s been almost 50 years since the first official World Cup sticker album. So, what are the other statistics associated with this costly craze?

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A row of houses, illustrating geodemographic segmentation by postcode

Geodemographic segmentation: GDPR’s alternative to personal data

By Libby Plowman | May 2, 2018

With GDPR coming into force in the next few weeks, individuals will have much more control over the way businesses use their personal data. Great news for users, but it does mean there’s less information available. Why is Geodemographic segmentation a good alternative to personal information (PII)?

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