Statistical analysis
Webalytix offers the best in flexible analytical resource. This responsive approach allows us to work with client teams on a day-by-day basis. Importantly, clients only pay for the time that they use. We’re focused on using statistical analysis to improve ROI. Statistical analysis and support - adaptable to your needs.
Profiling
We can help bring your customers to life through rich profiles and pen portraits. Understand your audience for a more effective campaign.
Modelling
Support your marketing strategy whilst improving KPIs. Modelling helps you acquire more prospects and retain top customers.
Econometrics
Managing various marketing channels can be difficult. These models are designed to help you understand and enhance marketing effectiveness.
Segmentation
Customer types vary, so marketing should reflect this. Insight-led segmentation can
help you manage and target your customers more efficiently.
Dashboard Reporting
Powerful but concise, these interactive reports give you a clear snapshot of business performance.
Campaign analysis
We can help you understand the commercial impact of your marketing activity, from single campaigns to CRM programmes.
CRM strategy
Effective CRM is driven by powerful customer data and insight. All brands are ‘doing’ CRM in some form or another, some are just more sophisticated than others and it’s our CRM consultants job to help clients optimise their CRM performance and deliver improved commercial gains.
Comprehensive offering
We offer a wide range of CRM ‘services’. Whether it’s as simple as reviewing your existing CRM activity to developing contact strategies, advising on tools and technology or as complex as implementing and executing multi-channel CRM strategies. We are always on hand to help, no matter what the challenge.
Insight driven
Our consultants are driven by data and insight. It’s an understanding of how to use these insights that makes our CRM recommendations and strategies more human and more effective.
Methodically assessed
We test and track everything! This means you know exactly what areas can be improved, how they can be improved and the impact. CRM is a continual process so we ensure our client’s CRM is future-proofed.
Personalised approach
We appreciate that all brands are different, whether it’s their industry, their size, their customers or their products & services. That’s why we tailor our CRM services to our client, offering them a truly personalised and bespoke service that truly meets their needs and (importantly) their budget.
Customer focused
CRM isn’t just about sending comms. We achieve successful CRM by helping clients deliver a personalised, engaging and relevant customer experience across all channels and touchpoints.
Reassuring approach
Our client's data security and compliance is paramount to us. An understanding of data quality, compliance and data security underpins everything we do.
Campaign management
A digital campaign can only be heard using the right channel. Our team can help you create a message that resonates. Importantly, we’ll deliver it through a channel that converts.
Creative consultants
We’ll set you up to manage your own campaigns, work with you - or run the show. Our team will be as hands on (or off) as you need.
Delivery assurance
With hundreds of campaigns completed and millions of customers reached - you’re in safe hands. We’ll ensure your campaign is delivered on time and within budget.
Attribution
Managing marketing spend can be difficult. However, we can help you predict the marketing impact on sales. This model can help boost the performance of your digital channels.
Fully supported
No matter how long it runs for - we’ve got you. Conception, implementation, management and reporting - our team will stay glued to your campaign.
Paid digital media
Our analysts understand display and paid advertising. It helps you reach both passive and active audiences. In a competitive SEO space, make sure your customers know you’re there.
Campaign optimisation
We monitor our campaigns carefully. After vigorous testing, only the best are selected. This core set of adverts will generate high quality but cost-effective conversions.