Campaign Management
Services
Providing support in all aspects of campaign management to deliver and optimise highly targeted cross-channel campaigns.
Campaign Planning
Our analytical team will complete the pre-campaign analysis to define the target audience, most effective channels and benchmark statistics for tracking response and uplift. Once these are established, the campaign plans will be output including segment splits, controls and testing.
For those that want the full end-to-end service, we can complete the data selection and execution, as well as the post-campaign analysis and tracking.
Prospect Data
Our pre-campaign analysis includes customer profiling, catchment analysis, prospect modelling and segmentation to define your target audiences and select the most responsive prospect data.
Campaign Attribution
Campaign Execution
We offer a bespoke and flexible service, depending on your requirements and in-house resource. We can set you up and automate your campaigns for you to manage in-house, or alternatively, we can work alongside you as part of your team.
We have worked with many clients to help them streamline their campaign process, creating cost and time efficiencies as well as incresing the response rates and business insights.
Creative and Content
Campaign Optimisation
The benefits
Full campaign management, from goal setting/strategy through to delivery and reporting
A dedicated campaign manager
Tailored comms to different target audiences
Marketing budget allocated to the right channels
More effective marketing campaigns, increased response rates and business insights
Regular automated reporting to help achieve targets
Ability to use Webalytix data assets to improve campaign targeting
Streamlined campaign processes creating cost and time efficiencies
Optimised and highly targeted campaigns
Fully supported
You'll have a dedicated Campaign Manager to support your requirements. We provide an end-to-end service from conception, implementation, management and reporting - our team will be hands on to your campaign.
Campaign optimisation
We monitor our campaigns carefully. After vigorous testing, only the best are selected. This core set of adverts will generate high quality but cost-effective conversions.
Delivery assurance
With hundreds of campaigns completed and millions of customers reached - you're in safe hands. We'll ensure your campaign is delivered on time and within budget.
Successful campaign management - a case study
The goal
A leading grocery retailer was sending out 30+ campaigns a week and millions of untargeted emails. They needed insight on the results and, importantly, a reduction in spend.
Our process
Now working with the client for a number of years, we provide an ongoing blend of resource and skills. Our flexible approach covers analysis, reporting, campaign management and strategy.