Data Driven Campaigning
Driving performance through customer insights & marketing analytics
Webalytix provide data-driven campaign services to help clients use their customer data to glean key insights that can enhance the performance of their Marketing campaigns. It ensures the campaigns are customer focused and have clear objectives to measure success. Webalytix delivers data-driven campaigns across multiple channels all tailored according to your customer insight and business strategy. They enable you to communicate with both customers and prospects and customers, using the following comprehensive suite of channel options:
Services
‘Ready to Buy from you’ Leads
Email Targeting
Door Drops
Postal Direct Marketing
Telemarketing
Paid Digital Media
The benefits
Cost effective – campaigns highly targeted to your customer profile avoiding wastage
Compliant leads – access to UK-wide GDPR compliant consumer marketing dataset
Scientifically driven – campaigns based on data science generated from your customers
Highly responsive – focusing campaign activity on the most responsive consumers
Measurable – campaigns are tracked to measure success and optimise marketing spend
Accuracy – insight drives campaign and content making communications more relevant
Our process

Strategies that deliver
Our consultants provide an end to end campaign solution which is personalised to your requirements, whether that is data supply only or a fully managed service. To develop a data-driven campaign, we apply our 5-D’s approach detailed below.
Our structured 5D's approach to delivering successful insight and CRM projects
