Data Driven Campaigning
Driving performance through customer insights & marketing analytics
Webalytix provide data-driven campaign services to help clients use their customer data to glean key insights that can enhance the performance of their Marketing campaigns. It ensures the campaigns are customer focused and have clear objectives to measure success. Webalytix delivers data-driven campaigns across multiple channels all tailored according to your customer insight and business strategy. They enable you to communicate with both customers and prospects and customers, using the following comprehensive suite of channel options:
‘Ready to Buy from you’ Leads
Postal Direct Marketing
Paid Digital Media
Cost effective – campaigns highly targeted to your customer profile avoiding wastage
Compliant leads – access to UK-wide GDPR compliant consumer marketing dataset
Scientifically driven – campaigns based on data science generated from your customers
Highly responsive – focusing campaign activity on the most responsive consumers
Measurable – campaigns are tracked to measure success and optimise marketing spend
Accuracy – insight drives campaign and content making communications more relevant
Strategies that deliver
Our consultants provide an end to end campaign solution which is personalised to your requirements, whether that is data supply only or a fully managed service. To develop a data-driven campaign, we apply our 5-D’s approach detailed below.
Our structured 5D's approach to delivering successful insight and CRM projects
Data Driven Marketing - a case study
A European river cruises operator wanted to implement an ambitious customer-centric marketing strategy to achieve their objective to become market leader in the river cruise space. They wanted to raise brand awareness and increase business growth.
Webalytix developed a customer segmentation to identify the key target audiences driving the most value for our client. Prospect models were built for the agreed target customer segments and these were used to develop off and online brand awareness campaigns.
These were then followed-up with a direct mail and email acquisition campaign. Detailed segment profiles ensured the campaign content and offers were tailored to each audience. The campaigns include a test and learn strategy to optimise the performance over time.