Insourced analysts

Analysts for agencies

Strengthen your offering

Strengthen your offering

By implementing our analysts into your business, you’ll add seamless analytical insight into your offering.

Adding insight to creativity

The goal

The goal

A top UK theatre company was looking to reduce their marketing spend and measure the effectiveness of communications. At the time, brochures were being sent to all customers.

Process

Our process

Our analysts worked within the client’s team to analyse two years of data. Creating a number of variables around transactions, these were modelled to predict how likely each customer would be to book.

The results

180%

model performance

202%

potential revenue uplift

The theatre has now stopped sending brochures to customers who are already likely to book

Interested in our capabilities and want to find out more?