Statistical Analysis

Services

Webalytix offers the best in flexible analytical resource. This responsive approach allows us to work with client teams on a day-by-day basis. Importantly, clients only pay for the time that they use. We’re focused on using statistical analysis to improve ROI. Statistical analysis and support - adaptable to your needs.

Profiling

We can help bring your customers to life through rich profiles and pen portraits. Understand your audience for a more effective campaign.

Modelling

Support your marketing strategy whilst improving KPIs. Modelling helps you acquire more prospects and retain top customers.

Econometrics

Managing various marketing channels can be difficult. These models are designed to help you understand and enhance marketing effectiveness.

Segmentation

Customer types vary, so marketing should reflect this. Insight-led segmentation can help you manage and target your customers more efficiently.

Dashboard Reporting

Powerful but concise, these interactive reports give you a clear snapshot of business performance.

Campaign analysis

We can help you understand the commercial impact of your marketing activity, from single campaigns to CRM programmes.

The benefits

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Identify and action opportunities to improve business performance

Improve campaign effectiveness and reduce marketing costs through
refined targeting and enhanced consumer knowledge

Improve acquisition rates, and increase cross sell and up sell rates

Enhanced consumer knowledge helps improve products and services, tailoring them to meet the different needs of customers

Reduce risk such as customer attrition

A dynamic approach to insight

Adaptable

Adaptable

Webalytix offers the best in flexible analytical resource. This responsive approach allows us to work with client teams on a day-by-day basis.

Scalable

Importantly, clients only pay for the time that they use. We’re focused on using statistical analysis to improve ROI.

Scalable

Making sense of statistical analysis - a case study

The goal

The goal

We worked with a leading specialist cruise company, providing detailed statistical analysis. They were looking to engage prospective customers more effectively, and, ultimately, increase bookings and ROI.

Process

Our process

The Webalytix team worked with their client to create three key customer segments:

• Family passengers who travel with children

• Experienced passengers who enjoy luxury cruise brands and cabins

• Older passengers with average income who travel on standard cruise types

These pen portraits helped our client understand the motivations of their customers. Consequently, this allowed them to communicate via the most appropriate channel - and with the right tone.

The results

15%

increase

in repeat bookings

20%

increase

in cross-sell

12%

increase

in upsell to existing passengers

Interested in our capabilities and want to find out more?