Statistical Analysis
Services
Webalytix offers the best in flexible analytical resource. This responsive approach allows us to work with client teams on a day-by-day basis. Importantly, clients only pay for the time that they use. We’re focused on using statistical analysis to improve ROI. Statistical analysis and support - adaptable to your needs.
Profiling
Modelling
Econometrics
Segmentation
Dashboard Reporting
Campaign analysis
The benefits
Identify and action opportunities to improve business performance
Improve campaign effectiveness and reduce marketing costs through
refined targeting and enhanced consumer knowledge
Improve acquisition rates, and increase cross sell and up sell rates
Enhanced consumer knowledge helps improve products and services, tailoring them to meet the different needs of customers
Reduce risk such as customer attrition
A dynamic approach to insight
Adaptable
Webalytix offers the best in flexible analytical resource. This responsive approach allows us to work with client teams on a day-by-day basis.
Scalable
Importantly, clients only pay for the time that they use. We’re focused on using statistical analysis to improve ROI.
Making sense of statistical analysis - a case study
The goal
We worked with a leading specialist cruise company, providing detailed statistical analysis. They were looking to engage prospective customers more effectively, and, ultimately, increase bookings and ROI.
Our process
The Webalytix team worked with their client to create three key customer segments:
• Family passengers who travel with children
• Experienced passengers who enjoy luxury cruise brands and cabins
• Older passengers with average income who travel on standard cruise types
These pen portraits helped our client understand the motivations of their customers. Consequently, this allowed them to communicate via the most appropriate channel - and with the right tone.