Combining data and analytics to drive strategy
Auditing, understanding and improving your data
• Data audits
• Data cleansing
• Data enhancements
• Data security
• List rental
• Data compliance
Profiling, segmenting and modelling customers and their behaviour
• Modelling & machine learning
• Data mining
• Campaign analysis
• Marketing mix optimisation
Delivering insight-led multi-channel strategies that deliver commercial value
• CRM audits
• Comms planning/contact strategy
• Campaign management
• Test & learn strategies
• Optimising customer journeys
• Data driven campaigning
Webalytix offers the best in flexible analytical resource. This responsive approach allows us to work with client teams on a day-by-day basis. Importantly, clients only pay for the time that they use. We’re focused on using statistical analysis to improve ROI. Statistical analysis and support - adaptable to your needs.
Effective CRM is driven by powerful customer data and insight. All brands are ‘doing’ CRM in some form or another, some are just more sophisticated than others and it’s our CRM consultants job to help clients optimise their CRM performance and deliver improved commercial gains.
Providing support in all aspects of campaign management to deliver and optimise highly targeted cross-channel campaigns.
Our analytical team will complete the pre-campaign analysis to define the target audience, most effective channels and benchmark statistics for tracking response and uplift. Once these are established, the campaign plans will be output including segment splits, controls and testing.
For those that want the full end-to-end service, we can complete the data selection and execution, as well as the post-campaign analysis and tracking.
Our pre-campaign analysis includes customer profiling, catchment analysis, prospect modelling and segmentation to define your target audiences and select the most responsive prospect data.
We offer a bespoke and flexible service, depending on your requirements and in-house resource. We can set you up and automate your campaigns for you to manage in-house, or alternatively, we can work alongside you as part of your team.
We have worked with many clients to help them streamline their campaign process, creating cost and time efficiencies as well as incresing the response rates and business insights.
Creative and Content
Webalytix offer a variety of data compliance services, enabling you to outsource this service - or aspects of it, depending on your specific requirements. We will work with you to ensure your unique processing activities, policies and obligations are met through our flexible solutions.
Ad Hoc Consultancy
Data Compliance Audits
Data Driven Campaigning
Webalytix provide data-driven campaign services to help clients use their customer data to glean key insights that can enhance the performance of their Marketing campaigns. It ensures the campaigns are customer focused and have clear objectives to measure success. Webalytix delivers data-driven campaigns across multiple channels all tailored according to your customer insight and business strategy. They enable you to communicate with both customers and prospects and customers, using the following comprehensive suite of channel options: