Proven ROI from sophisticated techniques

Delivering relevant, targeted and timely comms

Planning, executing and optimising campaigns

Delivering results inside your team

Taking care of your data protection

Harnessing power from customer data

Proven ROI from sophisticated techniques

Delivering relevant, targeted and timely comms

Planning, executing and optimising campaigns

Delivering results inside your team

Taking care of your data protection

Harnessing power from customer data

Proven ROI from sophisticated techniques

Delivering relevant, targeted and timely comms

Planning, executing and optimising campaigns

Delivering results inside your team

Taking care of your data protection

Harnessing power from customer data

Our services

Combining data and analytics to drive strategy

Data

Auditing, understanding and improving your data

• Data audits

• Data cleansing

• Data enhancements

• Data security

• List rental

• Data compliance

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Analytics

Profiling, segmenting and modelling customers and their behaviour

• Profiling

• Segmentation

• Modelling & machine learning

• Data mining

• Campaign analysis

• Marketing mix optimisation

Equal sign

CRM Strategy

Delivering insight-led multi-channel strategies that deliver commercial value

• CRM audits

• Comms planning/contact strategy

• Campaign management

• Test & learn strategies

• Optimising customer journeys

• Data driven campaigning

Statistical Analysis

Webalytix offers the best in flexible analytical resource. This responsive approach allows us to work with client teams on a day-by-day basis. Importantly, clients only pay for the time that they use. We’re focused on using statistical analysis to improve ROI. Statistical analysis and support - adaptable to your needs.

Profiling

We can help bring your customers to life through rich profiles and pen portraits. Understand your audience for a more effective campaign.

Modelling

Support your marketing strategy whilst improving KPIs. Modelling helps you acquire more prospects and retain top customers.

Econometrics

Managing various marketing channels can be difficult. These models are designed to help you understand and enhance marketing effectiveness.

Segmentation

Customer types vary, so marketing should reflect this. Insight-led segmentation can help you manage and target your customers more efficiently.

Dashboard Reporting

Powerful but concise, these interactive reports give you a clear snapshot of business performance.

Campaign Analysis

We can help you understand the commercial impact of your marketing activity, from single campaigns to CRM programmes.

CRM Strategy

Effective CRM is driven by powerful customer data and insight. All brands are ‘doing’ CRM in some form or another, some are just more sophisticated than others and it’s our CRM consultants job to help clients optimise their CRM performance and deliver improved commercial gains.

Comprehensive Offering

We offer a wide range of CRM ‘services’. Whether it’s as simple as reviewing your existing CRM activity to developing contact strategies, advising on tools and technology or as complex as implementing and executing multi-channel CRM strategies. We are always on hand to help, no matter what the challenge.

Insight driven

Our consultants are driven by data and insight. It’s an understanding of how to use these insights that makes our CRM recommendations and strategies more human and more effective.

Methodically Assessed

We test and track everything! This means you know exactly what areas can be improved, how they can be improved and the impact. CRM is a continual process so we ensure our client’s CRM is future-proofed.

Personalised Approach

We appreciate that all brands are different, whether it’s their industry, their size, their customers or their products & services. That’s why we tailor our CRM services to our client, offering them a truly personalised and bespoke service that truly meets their needs and (importantly) their budget.

Customer Focused

CRM isn’t just about sending comms. We achieve successful CRM by helping clients deliver a personalised, engaging and relevant customer experience across all channels and touchpoints.

Reassuring Approach

Our client's data security and compliance is paramount to us. An understanding of data quality, compliance and data security underpins everything we do.

Campaign Management

Providing support in all aspects of campaign management to deliver and optimise highly targeted cross-channel campaigns. 

Campaign Planning

Our dedicated Campaign Managers will help you plan a data driven campaign. They'll work with you to develop a detailed campaign brief with agreed objectives and success metric, whether that's increasing existing customer revenue or acquiring new leads.

Our analytical team will complete the pre-campaign analysis to define the target audience, most effective channels and benchmark statistics for tracking response and uplift. Once these are established, the campaign plans will be output including segment splits, controls and testing.

For those that want the full end-to-end service, we can complete the data selection and execution, as well as the post-campaign analysis and tracking.

Prospect Data

For acquisition campaigns, Webalytix can source highly targeted prospect data across all online and off-line channels. To enhance campaign performance, we recommend they are data driven and based on customer insights.

Our pre-campaign analysis includes customer profiling, catchment analysis, prospect modelling and segmentation to define your target audiences and select the most responsive prospect data.

Campaign Attribution

Managing marketing spend can be difficult. However, we can help you predict the marketing impact on sales. This model can help boost the performance of your channels and allocate your marketing budget optimally across your marketing channels.

Campaign Execution

Our analytical team have a vast experience of a wide range of campaign tools and can provide support to set up and execute campaigns.

We offer a bespoke and flexible service, depending on your requirements and in-house resource. We can set you up and automate your campaigns for you to manage in-house, or alternatively, we can work alongside you as part of your team.

We have worked with many clients to help them streamline their campaign process, creating cost and time efficiencies as well as incresing the response rates and business insights.

Creative and Content

Campaign Optimisation

We can support you to evaluate and optimise your campaign performance. Each campaign will include a test and learn strategy with post-campaign response analysis to measure the uplift and ROI of each campaign cell. The results are discussed with you and improvements are incorporated into future campaigns to optimise performance over time.

Data Compliance

Webalytix offer a variety of data compliance services, enabling you to outsource this service - or aspects of it, depending on your specific requirements.  We will work with you to ensure your unique processing activities, policies and obligations are met through our flexible solutions.

Ad Hoc Consultancy

We offer strategic guidance on implementing the GDPR requirements and advise on your data protection obligations. We can help on specific areas, where you feel you need support, such as how to carry out a Data Protection Impact Assessment (DPIA) or what to include in a Information Security. If you’re unsure where you need support but feel you may have some gaps, we would recommend completing our data compliance audit.

Data Compliance Audits

We offer both self-serve and consultancy data audits to help you assess your compliance with the GDPR requirements and highlight key gaps, risks and recommendations. In addition we can provide audits on specific areas to assess their compliance, for example of your website or consent process or specific internal policies.

Compliance Training

We can train your team on the latest data compliance regulations, as your success in complying will be dependant on the co-operation and actions of your staff. The whole company from directors down, all need to embrace data compliance. Our training services can range from online webinars to onsite interactive training workshops.

DPO Service

We provide outsourced DPO services at a range of levels to suit your needs and level of data usage and your own in-house resource. From help desk and email support, to participation in leadership and information governance programme development. We can liaise with the regulator (ICO) and data subjects on your behalf, and oversee your Subject Access Requests (SAR) and other data subject rights management. We provide on-call advice covering rapid response on data protection issues, queries, advice and updates on the privacy law and regulatory environment.

Policy Templates

We have a wide variety of GDPR guides, templates and checklists which can be tailored to meet your individual business needs. We will work with you to create the right portfolio of documentation needed to help align with GDPR obligations.

Data Cleansing

GDPR requires you to take steps to maintain the accuracy of your personal data and keep it up-to-date and accurate. It also requires you to remove any unnecessary data. Webalytix offer a range of data cleansing services that can support you in this area. These include data audits, de-duplication, data purges/archiving to industry standard cleansing against PAF and suppression files. As well as meeting your data compliance obligations, data cleansing improves the accuracy of your data, enhancing your customer insights, increasing cost efficiencies and reduces the risks of holding inaccurate personal data.

Data Driven Campaigning

Webalytix provide data-driven campaign services to help clients use their customer data to glean key insights that can enhance the performance of their Marketing campaigns.  It ensures the campaigns are customer focused and have clear objectives to measure success. Webalytix delivers data-driven campaigns across multiple channels all tailored according to your customer insight and business strategy.  They enable you to communicate with both customers and prospects and customers, using the following comprehensive suite of channel options:

‘Ready To Buy From You’ Leads

Ready to buy customers are highly responsive leads - like bringing new customers to your doorstep! Our campaign teams use digital, telemarketing and personalised mailing to find customers interested in your product. These leads are further qualified in our call centres to validate they are ready to purchase and agree consents. Our bespoke program enables the supply of daily leads with contact information, direct to your call centre.

Email Targeting

Email marketing allows you to reach a wide target audience at an individual level with low delivery costs. Its quick to set up and easy to deploy, making it a very cost-effective channel. Ideal for creating familiarity with the brand, ensuring you are front of mind when the customer is ready to purchase, complimenting other channels. The trackable open and click through metrics means it’s a great channel for testing and optimising campaign content, offers and formats. Access to 12 million UK adult GDPR compliant universe with a choice of data and broadcast only or an end to end service : creative, data and broadcasting.

Door Drops

Unaddressed door drop allows you to target households via catchments and geodemographics, reaching target audiences that might not be accessible via other channels. It’s quick to set up with a low cost per thousand households reached, making it a cost-effective channel. It’s good for creating awareness of your brand ensuring you are front of mind for when the customer is ready to purchase. As its not personalised targeting there’s no need for the same level of consent as other channels and it provides you access to 24 million UK households, with the option of targeted data or a full end to end service: creative, data and distribution.

Postal Direct Marketing

Personalised and highly responsive 121 targeting of individuals at their home address. We use customer profiling and prospect modelling to help you to target prospects and customers with the right product at the right time. Direct Marketing is great at driving brand awareness and response. It builds strong customer relationships by enabling you to communicate directly to your target audience. Out postal direct marketing data is fully GDPR compliant and provide a UK-wide universe of c. 35 million UK adults, 21 million households. We can provide the full end to end service: creative, data, printing, postage, delivery.

Telemarketing

Telemarketing provides a highly personalised method of contacting your target prospects or customers. Access to 8.5 million UK landline or mobile telephone numbers that are GDPR compliant and ready to be handed over to your call centre. It is a very measurable channel and provides instant engagement and response.

Paid Digital Media

Our analysts use insight to reach out to your audience where they spend the most time – online. We can pinpoint your perfect prospects and predict their digital behaviours, using this to drive traffic to your website. Highly targeted display ads across social media and search engine platforms, including Facebook, Instagram, LinkedIn, Twitter and Google Ads, ensure success and cost-effectiveness by focusing on the key media for your audience. Furthermore, re-targeting warm leads or customers helps keep your brand front of mind for when they’re ready to purchase, while ongoing messaging is great for building brand awareness and engagement to cold prospects that are in your target market and catchment area.

Interested in our capabilities and want to find out more?